Privacy Policy

This website (“website”) is operated by Swank & Whimsy Ltd. In this Security, Cookie and Privacy Policy, we, us and our, refer to Swank & Whimsy Ltd, company number 12416401.
We are registered in England and Wales at Maypole House, Maypole Street, Wombourne, WV5 9JB.
If you have any questions, please contact our Data Protection Officer/Team at and we will endeavour to do our best to answer your questions.

Privacy Policy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties.

Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner.


We are committed to handling your personal information with high standards of information security.

Personal information provided on the website and online credit card transactions are transmitted through a secure server. You can tell that your data is secure by looking for the padlock icon. However, as no data transmissions over the internet can ever be guaranteed as 100% secure, we cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our reasonable control.

Your rights

As a customer of Swank & Whimsy Ltd, you have rights with regards to how we use and hold your information. This includes:

  • The right to be informed (i.e. via this privacy policy).
  • The right to access the personal information that we hold about you.
  • The right to change or rectify the personal information that we hold about you (if you have an online account you can do so here).
  • The right to erasure or restrict the processing of personal information that we hold about you.
  • The right to stop direct mailings or email marketing.
  • If you want to exercise your rights, please contact our Data Protection Officer / Team:

Cookies and Web Beacons

What is a Cookie?
A “cookie” is a small data file stored by your Web browser on your computer or mobile device [hard drive]. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database.

What is a Web Beacon?
A “web beacon” or “pixel tag” or “clear gif” is typically a one-pixel image, used to pass information from your computer or mobile device to a website.

Why do we use Cookies & Web Beacons?
We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the website as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to the Swank & Whimsy Ltd website. We use this information to improve our site design, product assortments, customer service, and special promotions. We may also use web beacons, and other technologies, to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser in order to allow us to better design future communications to you. We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Experience Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Experience Partners.

Can I disable my Cookies & Web Beacons?
You can, of course, disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies.

The Information We Collect
Generally, you may browse the website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all its features.

We receive and store any personally identifiable information that you enter on the website, whenever you shop with Swank & Whimsy Ltd —online, or information you give us in any other way, such as by subscribing to our email or mobile messaging.

This includes:

  • Registration Details, e.g. Title, Name, Postal Address, Email, Telephone / Mobile Number.
  • Card Payment Details used for transactions: Card Name, Number, Expiration Date, CSV number, Billing and Delivery Address.
  • Username and Password.
  • Purchase and Returns History.
  • Customer Service information including enquiries, comments, complaints and information exchanged with our customer service team.
  • If you use one of our services or participate in one of our surveys or promotions, we may ask for additional information, such as your age, interests, or product preferences. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use. When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.

Your personal data is also collected when you:

  • Engage with us on social media.
  • When you choose to complete any surveys we send you.
  • When you enter prize draws or competitions, such as the Hot List Competition.
  • When you fill out any forms on the Swank & Whimsy website, such as product reviews, trade account application forms, stock notification emails sign-up forms.
  • When you’ve given a third-party permission to share with us the information they hold about you.

How Long We Hold Your Data For?

We only hold your personal data for as long as it is necessary for the purpose for which it was collected or for as long as your account it open with us.

Swank & Whimsy Ltd has specified retention periods for these purposes and customer orders will be kept for a maximum of five years, after which the information will be deleted or anonymised for business research and analysis. However, there may be a legal basis, such as the prevention of fraud and crime for which we will hold your information beyond this five year period and we may share your information with a law enforcement body, when required to do so.

Our Mailing Lists

From time to time, you will receive promotional emails and newsletters from us about our products and services. Please note, you will only receive these promotional emails only if you have opted in to receive them from us on the Swank & Whimsy Ltd website or our social media pages.

If you do not want to receive emails from Swank & Whimsy Ltd you can click on the “Unsubscribe” link at the bottom of any email communication sent by us or by emailing us at

Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

Please note, if you place an order with us or sign up for an out of stock notification email we may contact you by email or telephone if we have any questions or queries in relation to your order or need to update you with regards to your account or order. In all instances, this will not re-subscribe you to our newsletter service.

Children (Under 18’s)

The Swank & Whimsy website is intended for use by persons over the age of 18 and we will never knowingly collect any information or market to children under the age of 18.

If you suspect that we have collected information on a person age 18 or under, please email and we will take all the necessary actions to remove this data from all of the Swank & Whimsy controller and processor databases.

Regulatory Bodies

If you are concerned about the way we handle personal information you have the right to complain to the Information Commissioners Office (ICO).

You can report a concern by visiting the ICO’s Website here or by calling the ICO’s helpline: 0303 123 1113.

Changes To This Privacy Policy

Swank & Whimsy Ltd reserves the right to update and make changes to this Security, Cookie and Privacy Policy from time to time. We advise you to revisit our Security, Cookie and Privacy Policy regularly to ensure that you are aware of any modifications or updates to the ways in which we collect and use your personal information.

Any Questions?

If you have any questions we will do our best to provide additional information or answer any questions that you may have. Contact our Data Protection Officer / Team here:

Write to:

Data Protection Team
Swank and Whimsy Ltd
Maypole House
Maypole Street


Last updated: July 2020.